GoHighLevel vs ClickFunnels: Which One Should You Use in 2025?

Digital marketing and automation tools now rely on two dominant platforms: GoHighLevel and ClickFunnels, which help businesses expand their customer reach and automate sales and customer journey processes. The following comprehensive evaluation of these two platforms will help you select the best investment for your business in 2025.

These platforms share the objective of automating marketing and sales funnels, but execute their functions through distinct approaches. The following sections detail all features of both platforms, together with their advantages and disadvantages, and identify appropriate user groups.

 

1. Understanding the Platforms

 

What is GoHighLevel?

The all-in-one sales and marketing platform GoHighLevel serves primarily as a solution for agencies. Under one platform GoHighLevel provides CRM services together with email and SMS marketing features and sales funnel creation tools and booking systems and survey and form functionalities and pipeline management and white-labeling capabilities and automation features.

The main purpose of GoHighLevel exists to consolidate all technology tools most agencies manage (Calendly, Mailchimp, HubSpot, ClickFunnels, and Zapier) into a unified platform.

 

What is ClickFunnels?

The platform ClickFunnels specializes in constructing sales funnels alongside creating landing pages as its main functionality. ClickFunnels revolutionized the process of funnel creation for entrepreneurs and marketers through its code-free platform which was established by Russell Brunson. The platform serves course creators and coaches and consultants and product-based businesses which aim to sell their products online.

 

2. Key Features Comparison

The following analysis demonstrates how GoHighLevel and ClickFunnels compare in their respective features.

Feature	GoHighLevel	ClickFunnels
Funnel Builder	✅ Yes	✅ Yes
CRM	✅ Built-in	❌ Not Included
Email/SMS Marketing	✅ Yes (unlimited with Twilio integration)	✅ Yes (limited)
Calendar Booking	✅ Yes	❌ No
Automation/Workflows	✅ Yes (Advanced)	✅ Basic (in CF 2.0)
Membership Sites	✅ Yes	✅ Yes
White-Labeling	✅ Yes	❌ No
Pipeline Management	✅ Yes	❌ No
Mobile App	✅ Yes	❌ No
Integrations	✅ Built-in tools + API/Zapier	✅ Yes (via integrations)
Pricing	Starting at $97/mo	Starting at $147/mo

 

3. User Interface and Ease of Use

ClickFunnels achieves superior simplicity compared to other platforms. The platform features a drag-and-drop tool that makes it simple for anyone including non-tech users to build funnels. Users who need to develop sales funnels quickly and easily should use ClickFunnels because it provides an exceptional user interface.

The learning curve for GoHighLevel is slightly longer but provides extensive capabilities for users. The unified dashboard becomes an extremely powerful tool for marketing teams and agencies after initial setup. The platform’s extensive capabilities result from its features rather than its user-friendliness.

 

Verdict:

Starters and independent business owners should choose ClickFunnels because of its simple interface.

The platform of choice for agencies along with teams should be GoHighLevel because it offers deep features along with scalability capabilities.

 

4. Funnel Building Capabilities

The platforms allow users to construct advanced funnels through different operational approaches:

ClickFunnels provides its users with numerous pre-built templates together with built-in funnel designs for opt-ins and webinars and sales pages. Users can customize the platform with ease through its user-friendly interface which specializes in conversion design.

GoHighLevel features a funnel builder which operates within an expansive platform that combines automation capabilities with contact tracking and form/survey embedding and pipeline synchronization functions.

The best platform for simple funnel building remains ClickFunnels. The automation process from lead to conversion to follow-up works better with GoHighLevel when you need to automate the entire lifecycle.

 

5. Automation and Workflows

Here’s where GoHighLevel shines.

The Workflow Builder system of GoHighLevel operates similarly to advanced systems found in ActiveCampaign and HubSpot. Users can develop elaborate automation sequences that link email/SMS actions with task delegation and pipeline stage transitions and appointment scheduling functions. The system enables users to set automation triggers through customer behavioral patterns.

ClickFunnels provides basic automation features through email sequences and button-click actions although it does not match the comprehensive CRM features and multi-step automation capabilities of GoHighLevel.

The platform provides superior automation capabilities because GoHighLevel stands significantly above the rest in this aspect.

 

6. CRM and Contact Management

A full-featured CRM system comes standard with GoHighLevel. The system allows users to track leads and their communications and assign tags and build pipelines and execute other tasks. The system works best for agencies dealing with numerous clients alongside their sales representatives.

The CRM functionality is absent from ClickFunnels. The implementation of HubSpot, Zoho, or Pipedrive tools will provide CRM functionality yet it will enhance both price points and system complexity.

 

7. Pricing Comparison (2025 Plans)

The 2025 pricing structure of ClickFunnels contains three plans.

• Basic Plan: $147/month
• Pro Plan: $197/month
• Funnel Hacker Plan: $297/month

The email marketing tool Follow-Up Funnels from ClickFunnels increases the total cost of the system when used as an add-on.

The GoHighLevel pricing model includes a

• Starter Account priced at $97 per month.
• The Agency Unlimited Plan from GoHighLevel offers unlimited accounts together with white-label features for $297 per month.
• SaaS Pro: $497/month (White-label SaaS tools, rebilling options)

GoHighLevel provides greater value to agencies that manage multiple clients even though ClickFunnels becomes costly with additional features.

 

8. White-Labeling and Client Management

This is a massive win for GoHighLevel.

The Agency Unlimited Plan from GoHighLevel enables complete white-labeling through domain customization and branding alongside mobile application availability. Through this platform you can provide your SaaS service to clients under your brand.

The platform lacks white-labeling capabilities and tools to handle multiple client accounts within one account.

The GoHighLevel platform functions as a profit-generating system for both agencies and freelancers. The platform enables you to sell software alongside your services through your branding.

 

9. Customer Support & Community

The Funnel Hacking Live event and many training resources exist within the extensive and vocal ClickFunnels community. The support team answers requests effectively but slower responses occur during lower-tier plan periods.

The Facebook community of GoHighLevel has grown significantly while offering 24/7 live chat support and video training as well as weekly webinars. Their agency-focused approach provides better support for long-term business expansion.

 

10. Pros and Cons

✅ GoHighLevel Pros

• All-in-one tool for agencies
• CRM, email/SMS marketing, and funnels included
• Powerful workflow automation
• White-labeling and SaaS resale options
• Mobile app available
• Excellent value for price

❌ GoHighLevel Cons

• Steeper learning curve
• Overwhelming for solo users or funnel beginners

✅ ClickFunnels Pros

• Very easy to use and launch funnels quickly
• Proven, high-converting templates
• Good for solopreneurs, course creators, and product launches
• Large community and support

❌ ClickFunnels Cons

• No built-in CRM
• Limited automation
• Expensive with add-ons
• Not ideal for agencies managing multiple clients

 

11. Who Should Use GoHighLevel in 2025?

• You should consider GoHighLevel if:
• You run a digital agency or want to offer SaaS services
• You manage multiple clients and campaigns
• You need deep automation, CRM, and workflow functionality
• You want to white-label and sell under your brand
• You’re looking for a scalable, all-in-one system

 

12. Who Should Use ClickFunnels in 2025?

• You should consider ClickFunnels if:
• You’re a solopreneur, coach, or creator launching online offers
• You need quick-to-build sales funnels with minimal learning
• You don’t need CRM or deep automation
• Your focus is solely on marketing pages and funnels

 

Final Verdict: GoHighLevel vs ClickFunnels

The 2025 market saw GoHighLevel advance as a significant alternative to ClickFunnels as well as full CRMs and marketing automation systems. The platform matches best with agencies together with freelancers and marketers who need to handle numerous clients and build SaaS-type operations.

ClickFunnels maintains its position as a top marketing tool for creators and marketers who need basic yet effective funnel solutions without managing complex backend operations.

When selecting between these two options you must consider the following decision factor:

• Choose GoHighLevel for complete marketing solutions along with CRM and automation systems.
• The best solution depends on whether you require quick funnel development and solo marketing efforts through ClickFunnels or full-stack marketing capabilities of GoHighLevel.

 

Do you need assistance with GoHighLevel setup for your agency or business?

The GoHighLevel Expert Services team helps you establish your funnel alongside CRM and automation integration into a single system.